To stay competitive in today’s fast-paced world, you have to be able to reach your audience with up-to-date information that matters. This means your content should be at the heart of everything you do, day in and day out. It’s also important to ensure that you provide the right content, at the right place, at the right time, and in the right context. To further complicate things, your audience is constantly on the move and requires more than a simple content stream. Your customers, partners, and employees demand dynamic and relevant interactions that grab their attention. It’s up to you to provide the contextualized experiences and engagement they’ve come to expect in today’s digital age.
Providing this level of personalized content requires a solid marketing plan, which includes setting up objectives for marketing activities, and determining and scheduling the steps necessary to achieve your objectives. Additionally, it governs survival, growth and prosperity of any enterprise in a competitive and ever-changing environment. Marketing technology moves at a rapid pace and enables businesses to both reach more potential customers and better engage existing ones. So, if you are still stuck with manual outreach processes, now is the time to re-examine how you can introduce the required marketing efficiency to your business.
Going through a successful digital transformation is essential for organisations who want to survive and accelerate despite the current global economic crisis caused by the COVID-19 outbreak. But prior research shows that even though 92% of companies acknowledged the need for digital change, over 70% of companies failed the actual transition. This emphasizes the importance of creating and following an evolutionary architecture roadmap, which serves as the guiding principle that supports incremental, non-breaking change along multiple dimensions. As technology and consumer behaviour keeps evolving, so should your business focus. It’s important for organizations to anticipate this change, especially for IT departments, as this enables you to accelerate your success from the start.
SQLI can support you with evaluating, selecting and implementing the best adapted customer engagement solution for your specific corporate challenges. This includes evaluating the architectural design of the most important components of your engagement solution, on completeness and alignment with the best practices, as well as defining the technical and functional recommendations to optimize your engagement solution. Following up with an audit, we can ensure your system is prepared to deal with the expected loads, including peak loads, and eliminate potential system bottlenecks during a workshop.
Implementing enterprise software can be a challenge for even the most mature organizations. Understanding requirements, making the right architectural choices, planning the implementation, installing and configuring the software, integrating with other systems, deploying to users, managing organizational change, there is a lot to take into account. SQLI is your full-service digital partner for addressing potential implementation challenges, and guaranteeing your solution meets all your business requirements.
Book a personalized engagement technology demo with DXP, CDP or XM solutions focused on the needs of your business and their use cases. We’ll help you figure out the best technology & architecture to meet your customer needs, their pros and cons, demo the solution of leading providers, and give you key insights into the tools.
SQLI offers Technical, RFI, and RFP consultancy.
Crafting an evolutionary architecture roadmap, and support in evaluating, selecting, and implementing the right platform and solutions for your business, including DXP, CDP, XM, etc.
Correctly setting up a Customer Data Platform (CDP) that allows you to get a 360 customer view, and create personalized and contextualized experiences that support your experience architecture (XA).
As a proud partner, we have delivered exceptional engagement experiences for leading brands.
Created in 90's, clients reach out to us to define, build and grow their digital business value. We are technical and creative thinkers committed to delivering meaningful and engaging experiences by leveraging technologies, methodologies, skills and creativity to get closer to the customer or user and capture their attention. At SQLI, we design, develop and deploy high-performing commerce solutions, digital products and technologies for international A-brands. We are one of the largest digital specialists in Europe.
Get in touch to discuss how we can drive your digital success.