Customer data is key to meet your customers' needs. But, organizations are still not able to fully utilize it because they struggle with:
Leaders must now look at ways of integrating the data to get deeper insights and enable additional marketing capabilities such as personalization, versus adding more points solutions that only add topical insights. Without integrated customer data, creating omnichannel highly-targeted campaigns or personalized customer experiences becomes virtually impossible.
According to Gartner’s 2019 Multichannel Marketing Survey, 58% of the respondents indicated leveraging integrated customer data was a significant or moderate challenge. This is where customer data platforms come into play: the go-to solution to collect, unify, analyze, and activate customer data in a single centralized platform.
Customer Data Platforms (CDPs) are capable of collecting, unifying, analyzing, and activating all (first, second and third party) customer data. CDPs are the missing piece to connect separate Martech solutions, enable digital growth through omnichannel marketing & sales automation, and help leading companies become more data-driven, customer-centric.
The main use cases for a CDP are:
Book a personalized CDP platform solution demo focused on the needs of your business and how a CDP could tackle your challenges. We’ll help you figure out the best solution to meet your customer needs, their pros and cons, demo the solutions of leading providers, and give you key insights into these tools.
SQLI can support you with evaluating, selecting and implementing the best-adapted customer data platform (CDP) for your specific corporate challenges, your maturity, and the use cases you aim to cover with it.
Since CDPs are a considerably new Martech tool and rapidly evolving with new features and players in the market, finding the right fit can become a challenge. In addition, ensuring data integrity, quality, and security during the implementation e integration without previous experience is no easy task. A trusted implementation partner will help you overcome this challenge, to make sure you're up and running fast to start using your CDP in a short time. SQLI is your full-service digital partner for addressing potential implementation challenges, and guaranteeing your solution meets all your business requirements.
SQLI offers Technical, RFI, and RFP consultancy for your customer data and its use cases.
We help you to properly set up a Customer Data Platform (CDP) that allows you to get a 360 customer view, and create personalized and contextualized experiences that support your experience architecture (XA). Our team of experts is certified on several CDP solutions and will set up the right integrations, unify data across your different systems, ensure data security during the implementation, etc.
Setting up the CDP is only the first step. Taking full advantage of the customer data should be always the main goal through becoming a data-and customer-driven organization. We help you get the full potential of your CDP by assessing and setting up the use cases that will help you reach your next steps in digital growth.
We can set up real-time dashboarding to generate actionable insights for your team. Dynamic reporting, analytics and dashboarding will ensure up-to-date and relevant data insights. With a continuous improvement approach, we enable your organization to drive ongoing optimizations and growth based on a data-driven approach.
Created in 90's, clients reach out to us to define, build and grow their digital business value. We are technical and creative thinkers committed to delivering meaningful and engaging experiences by leveraging technologies, methodologies, skills and creativity to get closer to the customer or user and capture their attention. At SQLI, we design, develop and deploy high-performing commerce solutions, digital products and technologies for international A-brands. We are one of the largest digital specialists in Europe.
Providing solutions for value-adding experiences for organizations like FrieslandCampina and Carlsberg.