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DIGITAL ROADMAP WORKSHOP

E-COMMERCE SUCCESS STARTS WITH A SOLID ROADMAP, IS YOURS READY? 

REQUEST WORKSHOP

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Steven Coymans
Head of E-commerce
scoymans@sqli.com

Bringing a business to the next level of a digital transformation can be challenging. However, it all starts with the right digital strategy. When defining a e-commerce strategy, it's crucial to first look at your business as a whole and get a clear view on the actual goals and requirements.

If you build your strategy around the most important parts of your business - your   customers, products, services and your teams, while evaluating your legacy processes and systems - you’ll be able to create an effective roadmap that ensures your E-commerce success. 

In our workshop we can support you in creating and executing your digital strategy, and defining clear and measurable goals that drive your digital maturity, customer satisfaction and the overall success of your organization.

Agenda:  
  • BUSINESS STRATEGY: Define and communicate what is important and urgent for your business?  
    What are the goals/KPI’s of your organization  
  • VALUE PROPOSITION: Getting to know your customers better: How do your products/services create value for your customers? 
  • THE CUSTOMER DECISION JOURNEY:  Defining the journey: How can you properly create a 360 degree profile of your customer and how do you create an optimal user experience for both digital and physical channels, internal and external stakeholders.
  • TOUCHPOINTS, CHANNELS AND RESOURCES: Which channels and resources are relevant in the touchpoint that your share with your customers 
Participants:
  • CxOs (CEO, CDO, CMO) 
  • Middle Management (E-Commerce, Marketing)  
  • Subject Matter Experts (Digital Transformation)  

We are SQLI. As an international full-service digital company, clients reach out to us to design and develop digital experiences that drive their digital commerce and engage with their customers.