According to Forrester, in 2022 65% of B2C e-commerce sales will be driven by marketplaces. Almost 50% of product searches will be done through Amazon, or results from Amazon displayed via Google. Having the right strategy, commercial approach, and technology in place, in order to successfully compete and be noticed in marketplaces, is essential for your success.
Is your business optimized for marketplace selling?
A scalable application landscape, a good strategy, proper product research, optimized product listings, and smart advertising placement aren’t optional. These elements will pave the way for successful e-commerce using marketplaces.
We will conduct strategy sessions to help you define multiple relevant factors, including your brand value, expected customer experience, and how marketplaces can impact your current business model. We’ll be looking to get insights on topics such as how your competitors behave on marketplaces, the trigger for your customers to make a purchase, and how your brand contributes to their experience.
Following this, we can carry out an analysis from a commercial perspective; product selection, product research, and legal requirements. Finally, a technology session will provide us with an overview of how well your current setup supports marketplace selling, and what we could do to further streamline and enhance this.
Throughout this strategy phase, we’ll be working together closely with you to define actionable and feasible goals, along with a robust strategy that will guide your business from start to success.
Once the strategy is clearly defined we can support you through all the different steps needed to successfully launch your product on a marketplace.
Once the product is launched, we’ll ensure that data and insights are utilized for continuous improvements to the product listing(s), PPC, the overall customer journey, and increasing your brand recognition and reach.
And last but not least, you need to make sure your customers stay happy by answering their questions, listening to their feedback, and improving their experience. Customer care and support play an important role in this, and function differently in every marketplace.
As a full-service agency, that has been driving digital commerce since the 90’s, we always aim to work together with you, to ensure your continued growth and success in this constantly evolving segment.
Discover how e-commerce can support your experience-driven customer journey, through flawless transactions and meaningful interactions with your customers.