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SCALABLE & CONSISTENTLY ON-BRAND DESIGN

A design system is a central environment that contains visual and functional building blocks of your digital products. These building blocks are part of a UI kit such as design philosophies, guidelines, components, code snippets and other digital assets. 

Whether you are a single brand organisation or a multi-national with several brands in your portfolio, strong design system is of value to both. This can vary from one small team maintaining of your digital products to a multitude specialized product teams focused on specific elements of the customer journey; they all work with the same design system. 

The best way to set-up a design system differs per organisation. At SQLI we define, design and maintain design systems that cater exactly to your needs.

BENEFITS OF DESIGN SYSTEMS

  • Consistent brand experiences
  • Reusable component libraries
  • Scalability for single brand and multi-brand hierarchies

BUILD YOUR DESIGN SYSTEM BUSINESS CASE

Curious how a solid design system adds value in your particular case as it does for companies like Adidas, Sligro or Carlsberg? 

Contact us to help you build the business case for your own company and discover the ROI behind Design Systems. 

Request workshop ➔

FROM BRANDING TO COMPONENT LIBRARY

A good design system incorporateyour branding and emphasizes elements online where it matters to differentiate from your competitors. This is unique for every organisation and requires a balancing act of flexibility vs. strictness and a strong step-by-step approach to design system. 

Flexibility of design system 

  • What is the level of creativity that fits best with your culture and systems without sacrificing creativity, scalability or consistency? 
  • What is the level of flexibility that you allow local marketeers for their local needs without diluting your online brand experience? 

DESIGN SYSTEM: STEP-BY-STEP APPROACH

Step 1: 

Translate your corporate identity and brand hierarchy into online branding.

Step 2:

Design multi device user interfaces that unites business objectives and customer needs via online design.

Step 3:

Document all design assets and decisions into an accessible system or component library.

Step 4:

Train your staff and pro-actively maintain your component library for consistent usage. 

Creating a strong design system is slightly more time consuming in the beginning than if you would not work with a design system. However, the true power of a strong system emerges in maintenance and usage, as it is quicker to keep your designs consistent for reuse and scalability.  

TYPICAL ELEMENTS IN A DESIGN SYSTEM

We create design systems based on the notion of atomic design: start with small ‘atoms’ or design principles like colours, fonts and typographyand define layout decisions like grids and page structures. Then combine several atoms to design components and component variances. Next is to design page templates with a strong information architecture using those components. Finallyfixate page templates to actual pages that dictates what components are flexible in usage and what components are fixed.

 

DIGITAL COMPONENT LIBRARY 

At SQLI we also are very adept at developing your marketing and E-commerce site. Equally as important as making sure your platform is successfully implemented is making sure that the people in your company can use it. 

We make sure that your design system is made available for your internal users via a modular system that manages source code for the UI elements, leveraging CSS and JS frameworks. This kind of system will particularly fit large-scale product as e-commerce websites. Your users can quickly create new digital assets with page templates that they populate with components from the UI library. Your guidelines can be automated by making the page templates aware of what components are allowed for a layout a user chooses. 

QUESTIONS?

Screenshot 2020-12-21 at 11-02-14
Sol Paz,
UI Designer
 
Creating design systems and components library for companies like Adidas and Sligro.

Ask Sol
 

We did this for

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Did we pique your interest? Let's talk!

At SQLI, we craft digital experiences that define the success of great brands. Our vision is to create a diverse world filled with authenticity. To craft digital experiences that people love and talk about – making great brands shine.

Digital is in our DNA. We started designing and building websites in the 90’s, so this is no exaggeration. Since then, we’ve matured into a full service agency, but we never lost our focus on e-business. In 2017, we joined the SQLI group.

Get in touch to discuss how we can drive your digital success.

Screenshot 2020-12-21 at 11-02-14


Sol Paz
UI Designer
msolpaz@sqli.com

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