MDM/PIM SYNDICATION

REDUCE COMPLEXITY, INCREASE VOLUME, AND CREATE RELEVANT AND PERSONALIZED PRODUCT CONTENT

Most manufacturers, wholesalers, and retailers know that in order to be successful they need to publish the most relevant, consistent, and up-to-date product information to the ever-increasing number of channels customers use. But how do you go about this in a cost-effective manner? Not only do you need to create more content for different contexts and formats that is relevant for each stage of the customer journey, but you also need to make sure everything is published and synchronized to both your own and third-party E-commerce platforms, data pools, marketplaces, in addition to a growing number of online and offline channels. A hefty task in regards to content creation, management and publication. Fortunately, using the right PIM/MDM and syndication software can help immensely.

LET EXPERIENCE LEAD THE WAY

SQLI has the required experience to structure and normalises data with a granular and modular data model that meets the demands of all different channels. With the essential technical skills and domain knowledge in-house, we can support you with integrating datapools, e-commerce platforms, CRM’s, and ERP’s. We take care of the analysis and the technical part of the syndication, which in turn creates room for you as a business to focus on better and more content for your customers. This allows you to stay on top of the continuous change across all your different channels and touchpoints.

HOW TO GET STARTED 

CREATE A SINGLE SOURCE OF TRUTH AND REDUCE YOUR TIME-TO-MARKET

SQLI can help your business with:

• A data readiness assessment: Use a single source of truth in your organisation to ensure your data is always consistent, localised, and complete.
• Identifying current and future data needs for all channels and datapools.
• Selecting the right MDM/PIM for you; benefit from PIM/MDM integrated syndication modules and specialised syndication tools, such as ChannelEngine.
• Mapping and transforming all data, your source for channel specifications.