MDM, Whitepapers • 2 min read

[WP] Master Data Management for CPG: Digital Transformation for the Post-COVID world

Marco Tjong-A-Tjoe | 20-07-2020

All industries are feeling the effect of COVID-19. Stock markets, employment, oil prices and local economies have taken hits. With global supply chains and a complex landscape of suppliers and vendors, the coronavirus pandemic has impacted the CPG industry particularly hard. Consumer shopping habits have fluctuated rapidly and led to new rules of engagement.

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The biggest challenge isn’t in balancing supply and demand, however. It lies in preparing for the period when there is a medicine or vaccine available. As digital has proven to be the lifeline for many organizations today, Covid-19 has fast-tracked digital transformation worldwide. CPG manufacturers that successfully manage to use new technologies to improve processes and outcomes, will not only survive the current period but will also flourish in the post-Covid, digital world. Digital transformation can mean many things for CPG manufacturers: opening up online marketplaces, operational excellence in the supply chain or creating superior customer experiences. The common driver behind these business goals? Data, the most valuable asset since oil. Mastering your product, customer, supplier, vendor and location data is critical for realizing your digital transformation. Quality master data fuels the future of your organization in the digital world. This white paper is written for you, the CPG manufacturer, facing today’s challenges. You’ll read how the corona crisis impacts consumers, the key issues at hand, the role of data in CPG and how Master Data Management (MDM) results in solid ROI. Everything you need to go forward today. 

In this whitepaper you will learn:

  • The 8 Key CPG Industry Challenges
  • Today’s Consumer Behaviour
  • The Key Benefits of MDM for CPG
  • Determine the ROI of MDM in 4 Steps

Access the complete whitepaper by downloading it below. 

Want to know more about Master Data Management? Go to our dedicated page here.



For 95% of c-level executives in CPG, data quality is a key priority today

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Marco Tjong-A-Tjoe

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