As a technology approach, headless commerce keeps change and evolution foremost in mind. Essential to headless commerce is the decoupling of the customer-facing front end from the backend layer. That gives the freedom to create personalized and connected digital experiences across all channels: true omnichannel.By seamlessly blending commerce and content, transactions can become relations. The headless commerce architecture allows you to experiment, quickly add new channels, increase your business agility and scale efficiently.
This whitepaper is for both the marketing and IT manager who are looking to grow e-commerce by offering omnichannel shopping experiences. We’ll explain step-by-step how the customers are changing, the challenges for meeting their expectations and show how headless commerce will help you grow and develop your e-commerce. Fast and agile.
- Why Headless Commerce: stats and current trends
- Omnichannel Shopping Challenges
- What exactly is Headless Commerce
- APIs: Bridging the font and the back-end