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Digital Strategy, Ecommerce • 6 min read

5 E-COMMERCE CHALLENGES TO START OVERCOMING TODAY AND GET A HEAD START FOR 2021

Steven Coymans | 16-12-2020

After all the ups and downs of 2020, brands and retailers are beginning to finally settle into the “new normal”. A lot of the customer behaviour and processes that were built up in the past years need to be reevaluated and adapted to fit the present. Luckily, for business open to making changes, this “New norm” could be a great opportunity. Shoppers are looking for new products, building new habits, and they are forging new relationships with businesses. Get your E-commerce in shape to achieve your business goals for 2021.

1. YOUR E-COMMERCE PLATFORM is LIMITING YOUR ONLINE GROWTH

Is your e-commerce platform not allowing you to deliver the customer experience your customers expect? Is your platform hard to update, improve or adapt to new channels being incorporated?

Your E-Commerce website is your marketing tool, and you need to know if your site is living up to the expectations. An effective audit on your website allows you to stay on top of the scale and invest your time in the right aspects. The audit allows you to understand challenges and identify possibilities such as key sales opportunities or critical technical issues. It keeps you ahead of your competitors by helping you know the changes that need to be made to keep your customers happy.

Start with an E-commerce Platform Audit

 

2. YOUR E-COMMERCE PLATFORM NEEDS further IMPROVEMENTS in order to reach desired results

Ready to enhance your platform so it reaches the results you are hoping, but not sure where to start? How do you keep your feet on the ground when facing the current abundance of marketing hypes, new and exciting tools and technologies, and ever-growing customer demands?

Our answer; go back to the basics. Create growth by increasing revenue, reducing cost, and optimizing your customer experience. Get insights into finding and generating quick wins by improving certain key aspects of your platform.

Actionable insights to improve your E-com platform

 

3. you are trying to FIND THE RIGHT E-COMMERCE SOLUTION for your business

You are in the process of selecting the right E-commerce solution to take the next steps in the digital transformation. It isn’t just about finding the right vendor or buying the latest application. The architecture, competences in your organization, market developments, and growth you’re aiming for should be the main focus points.

Find out what are the key considerations to choose the right platform to meet your business and your customers' needs.

Find the E-commerce solution for your business

 

4. YOUR GOAL IS TO IMPLEMENT A NEW E-COMMERCE PLATFORM BUT LACK A CLEAR ROADMAP TO GUIDE YOU

It's time to create a digital strategy for your E-commerce solution implementation with our Roadmap Process Template. But, how do you determine which improvements deliver the most value? How do you decide on the order in which to execute new initiatives? And how can you guarantee support for your decisions, even from employees whose initiatives have been de-prioritized? 

We developed a process that can serve as a template for creating your own unique digital strategy. The process is based on a decision framework that will enable you to make consistent and justifiable decisions. Input for the decision framework is collected both top down, high level, and bottom up, all through detailed analysis. This allows us to make a flying start based on high level estimates, adding necessary detail along the way. A recurring process of detailing and adapting helps you stay agile and adapt, without losing consistency or support in your organization.

More about developing my Digital Strategy Roadmap

 

5. YOUR COMPANY LACKS certain SPECIFIC E-COMMERCE EXPERTISE TO ACHIEVE SOME OF your AMBITIONS

Do you want to make sure your E-commerce is a success but are lacking specific expertise within your organization? Start by looking at your business needs and assess how to match those with in-house and external capabilities. 

Find out how to blend internal and external capabilities to meet your E-commerce goals. The right balance between will bring you the most value and help you achieve them in the most efficient way. 

More about E-commmerce expert teams

 

Get your E-commerce in shape to achieve your business goals for 2021.

 

Find more information about E-commerce related topics in our dedicated page, here. 

Steven Coymans

Head of Commerce

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