Digital Strategy, Technology, Digital Marketing, CDP • 15 min read Key features and benefits of customer data platforms (CDP) and their comparison to CRM & DMP Increasing amounts of customer data flow into your company from an ever-growing number of digital ... Ellen Bex on 22 June 2021
Digital Strategy, Technology, Digital Marketing, CDP • 5 min read What is a CDP and why you should know The Customer Data Platform market is expected to grow from nearly 2 billion EUR in 2020 to 8,5 EUR billion in 2025. For many marketers, it has become an ... Ellen Bex on 15 June, 2021
Ecommerce, Technology, Customer Experience • 14 min read Using a digital assistant to streamline your after sales service What percentage of your Customer Service calls are somewhat repetitive and have standard solutions? What part would you be able to automate if you understood ... Steven Coymans on 19 March, 2021
Ecommerce, Technology, Customer Experience • 12 min read Using Guided Selling for Lead Generation In this blog, we go into detail on how a Guided Selling solution can help you turn unknown visitors into known ones by starting a dialog with them. In times ... Jan Horlings on 19 March, 2021
Ecommerce, Technology, Customer Experience • 11 min read The benefits of Guided Selling on your webshop This is the first part of our series of blogs on Guided Selling, also called Guided Search or a (visual) Digital Assistant. This first post dives into 7 ... Steven Coymans on 19 March, 2021
Digital Strategy, Digital Transformation, Technology • 8 min read Consider technology and business value when monitoring digital tools As companies are becoming increasingly digital to their core, it is important to adapt monitoring accordingly. The trick is to bring together the technical ... Dirk van Zonhoven on 21 October, 2020
