Digital Strategy, Digital Transformation, Research, Customer Experience • 13 min read A value-driven design sprint from the client's view: “A new business model in five days” In less than a week's time, a value-driven design sprint Spirit Hospitality Services delivered a ... Mitchell Bakker on 13 January 2021
UX Design, Research • 12 min read Three reasons that prevent you from doing user research User research is an important part of providing a great user experience that will get you loyal customers. As Tim Brown, CEO of the innovation and design firm ... Marinus Ames on 26 November, 2019
UX Design, Research • 8 min read How UX culture determines your products’ success and customer experience Imagine this - your entire agile team worked months on a complete redesign of a website and you are heading towards the final stage of product cycle. All ... Mitchell Bakker on 12 September, 2019