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Digital Strategy, Digital Transformation, Research, Customer Experience • 13 min read

A value-driven design sprint from the client's view: “A new business model in five days”

In less than a week's time, a value-driven design sprint Spirit Hospitality Services delivered a ...

Mitchell Bakker on 13 January 2021

UX Design, Research • 11 min read

Three reasons that prevent you from doing user research

User research is an important part of providing a great user experience that will get you loyal customers. As Tim Brown, CEO of the innovation and design firm ...

Marinus Ames on 26 November, 2019

UX Design, Research • 8 min read

How UX culture determines your products’ success and customer experience

Imagine this - your entire agile team worked months on a complete redesign of a website and you are heading towards the final stage of product cycle. All ...