Inspiration and thoughts by our experts

The Customer Data Platform market is expected to grow from nearly 2 billion EUR in 2020 to 8,5 EUR billion in 2025. For many marketers, it has become an ...

Ever since COVID-19 changed everyone’s lives and purchase patterns last year, B2B e-commerce has become more important than ever. And while salespeople still ...

In part 2 of this Guided Selling series, you read about how you can use a Guided Sales Assistant to turn anonymous visitors into leads, especially in complex ...

With many traditional offline channels unavailable, or only partially available, due to COVID restrictions, scheduling a face-to-face meeting with a sales rep ...

Listening to customers and analysing data – everyone's doing it nowadays both online as well as in the B2B market. What happens next? How can you ensure that ...

In less than a week's time, a value-driven design sprint Spirit Hospitality Services delivered a new business model. The company, a specialist in reception ...

We all know customer experience is important, but how do you convince your colleagues and bosses to invest in it? One way to do this is by tying loyalty (and ...

After all the ups and downs of 2020, brands and retailers are beginning to finally settle into the “new normal”. A lot of the customer behaviour and processes ...

There are always new trends in e-commerce looming on the horizon. It may seem like the velocity that technology evolves with, and new applications surface, ...

Anyone considering using one or more marketplaces for their sales will come across a number of important questions and choices. One question is: "How can I ...

The idea that B2B companies tend to lag behind digitally somewhat may be true at times, but they can certainly set an example to others in one specific area. ...