Inspiration and thoughts by our experts

The pace of B2B relations is speeding up by the influence of digitalization. For B2B marketers who are willing to embrace technology, data offers a world to ...

What percentage of your Customer Service calls are somewhat repetitive and have standard solutions? What part would you be able to automate if you understood ...

In part 2 of this Guided Selling series, you read about how you can use a Guided Sales Assistant to turn anonymous visitors into leads, especially in complex ...

In this blog, we go into detail on how a Guided Selling solution can help you turn unknown visitors into known ones by starting a dialog with them. In times ...

This is the first part of our series of blogs on Guided Selling, also called Guided Search or a (visual) Digital Assistant. This first post dives into 7 ...

In less than a week's time, a value-driven design sprint Spirit Hospitality Services delivered a new business model. The company, a specialist in reception ...

We all know customer experience is important, but how do you convince your colleagues and bosses to invest in it? One way to do this is by tying loyalty (and ...

Today a lot of people are talking about SAP Customer Experience (SAP CX), basically meaning SAP Commerce Cloud and other products included in the suite. Some ...

Fortunately, a growing number of B2B companies realise that facilitating customers by digital means is not enough, and that they also need to tempt and support ...

Performance measurement is crucial for the customer experience that is fuelling online sales, but performance measurement might not be getting the love it ...

The age of the Customer has changed the rules of engagement for both B2C and B2B. Consumers and businesses alike expect superior experiences that are valuable ...