Mitchell Bakker

Listening to customers and analysing data – everyone's doing it nowadays both online as well as in the B2B market. What happens next? How can you ensure that ...

In less than a week's time, a value-driven design sprint Spirit Hospitality Services delivered a new business model. The company, a specialist in reception ...

Although there are some pitfalls, with the right preparation and a shared understanding of the method and its goals, you can make feedback driven CI a great ...

Continuous Improvement has many benefits, such as improving ‘Return On Feedback’. This not only gives customers and employees a voice, it also allows you to ...

Fortunately, a growing number of B2B companies realise that facilitating customers by digital means is not enough, and that they also need to tempt and support ...

Halfway designing a new fancy digital experience, you trip over some technical impossibilities that completely messes up your teams' amazing ideas. Resulting ...

Developing a product or service can quickly degenerate into a debate that continues for months. Therefore, Google Ventures developed the design sprint: a ...

In this digital era where customers are expecting great digital experiences, a.k.a. The Age of the Customer, many companies come to us with their digital ...

Imagine this - your entire agile team worked months on a complete redesign of a website and you are heading towards the final stage of product cycle. All ...