Marta Bote González

Marketing Automation Consultant

Customer Experience, Digital Marketing, CDP • 8 min read

CDPs are no silver bullet for your business, but the strategy and approach behind them are

Many businesses who implement a Customer Data Platform with high expectations end up being ...

Marta Bote González on 9 December 2021

Customer Experience, Digital Marketing, CDP • 8 min read

Leveraging customer data to drive customer value in B2B

The pace of B2B relations is speeding up by the influence of digitalization. For B2B marketers who are willing to embrace technology, data offers a world to ...

Marta Bote González on 9 November, 2021

Customer Experience, Digital Marketing, CDP • 8 min read

CDPs are no silver bullet for your business, but the strategy and approach behind them are

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Customer Experience, Digital Marketing, CDP • 8 min read

Leveraging customer data to drive customer value in B2B