Marinus Ames

UX Principal Consultant.

Digital Strategy, Customer Experience • 10 min read

An offer you can’t refuse: investing in customer experience (CX) will pay off

We all know customer experience is important, but how do you convince your colleagues and bosses to ...

Marinus Ames on 17 December 2020

Digital Strategy, Digital Transformation, Customer Experience • 15 min read

The reason why customer experiences fail

Performance measurement is crucial for the customer experience that is fuelling online sales, but performance measurement might not be getting the love it ...

Marinus Ames on 16 July, 2020

UX Design, Research • 12 min read

Three reasons that prevent you from doing user research

User research is an important part of providing a great user experience that will get you loyal customers. As Tim Brown, CEO of the innovation and design firm ...

Marinus Ames on 26 November, 2019

UX Design, PIM • 7 min read

The user experience of information management systems

If only we had the capabilities of sci-fi interfaces in our office! We might in the future, but historically, work applications have suffered from poor ...

Marinus Ames on 26 July, 2019

UX Design, PIM • 11 min read

The ROI of improving the UX of product information management

Improving the user experience of your PIM system will have a positive impact on your work output, data quality and business processes. Your users will be more ...